When Fig launched, the founders had a fairly specific plan in mind. They felt that the biggest problems with Kickstarter and Indiegogo were a lack of curation and too much competition, so they ensured Fig would only focus on one game (backed by their entire board) at a time. Well, just a few days after the launch of Jay and Silent Bob: Chronic Blunt Punch, we see that they’re no longer concerned with focusing on just one project at a time.
On February 23, this Jay and Silent Bob-themed brawler hit Fig and has been doing quite well for itself despite showing absolutely no in motion gameplay scenes. Basically, we have gotten a taste for the visuals with a bevy of screenshots, brief descriptions of gameplay, and can apparently work out the rest for ourselves.
Then, on March 1, exactly a week after Jay and Silent Bob: Chronic Blunt Punch hit, Rock Band 4 for PC arrived on Fig. For around two days whenever someone typed in Fig.co they were directed straight to Rock Band 4’s page. The only way to jump to (or even be aware of) Jay and Silent Bob’s page was to click a tiny menu option on the page. I have a feeling this seriously peeved their team.
Fig has since redesigned its website with a landing page to show currently running and previous successful projects. A week into its campaign, Jay and Silent Bob is doing quite well thanks in large part to its existing fanbase with 40% in funding toward $400,000. Will both projects be sustainable on Fig? Luckily, the two seem to have very distinct audiences, but it begs the question as to why Fig felt the need to reverse one of their founding decisions so early in the crowdfunding platform’s lifetime.
I feel that if they launched one campaign a week, it would be manageable, and eventually profitable.
[…] a fair number of projects going at one time. Fig is really the outlier here, and even they have gone against their original tenant of only showcasing one project at a time. Unlike Fig, Gamekicker would need […]