When you’re launching a new Kickstarter campaign there are lots of things you should do. Do make an engaging video. Do give lots of game information. There’s even more things you should make sure you avoid; the most important of which is to not use someone else’s artwork.
Case in point Occupation: The Awakening, which launched on Kickstarter recently and contains minimal game information. The video just shows a model that’s a step up from a stick figure in an empty environment. There’s something curious about the cover image for the video though, see if you can figure out what it is.