When I wrote about Lobotomy Cooperation last month, I predicted the campaign would have little trouble reaching it’s $40,000 goal. It had a great idea, beautiful art style, and the campaign itself wasn’t lacking for details.
Unfortunately for developed Project Moon, the campaign raised only $3,303. As a result, the team decided to cancel the campaign and start over.
In a backer only update, Project Moon shared their thoughts on why the campaign failed.
“Due to our poor experience, we did not explained, shown and responded enough on updates, feedbacks and game intel.”
The game isn’t dead just yet though.
“We will take this as an opportunity for a better attempt at Kickstarter for next time if we have a chance.”
No word on when this next Kickstarter campaign will launch, or what the progress of the game was before the Kickstarter was canceled. A playable demo was promised for April, which the team hopes will generate buzz.
It’s hard to say if we’ll ever see any more of Lobotomy Corp., as so many failed or canceled Kickstarters never see the light of day again. On the other hand, it’s not hard to see why the campaign failed. Project Moon had no communication going with backers, as they admitted too, and their English was broken at best. Most damning perhaps was the lack of any gameplay shown, making it difficult to imagine how this complex sounding game would actually play, other than gifs that showed what looks like a Fallout Shelter kind of game.
I hope, if nothing else, this campaign serves as a reminder to Kickstarter developers that community engagement is important. It doesn’t matter how much information you have about your game if you don’t answer questions or release any updates. Maybe we will see Lobotomy Corporation again, and if it returns to Kickstarter or even Indiegogo, we’ll be sure to let you know.