Just over thirty-three minutes into their grand E3 press conference, Microsoft proudly trotted out Bluehole’s Brendan Greene. The creative director of the battle royale game, Playerunknown’s Battleground was on-hand to show off a trailer ahead of the project’s Xbox One console exclusive launch. Despite Microsoft’s efforts to make a big deal of the number of console launch exclusives on display, the presentation was pretty underwhelming.

The announcement came on the heels of a quick pitch about the new Xbox streaming service, Mixer. Xbox Head, Phil Spencer explained that a new genre of games was emerging. Games “designed for both the player and the community.” This is where Playerunknown’s Battleground came into things.

“Of all the games in this genre, here is one that the world is having as much fun watching as they are playing,” Spencer declared before introducing Greene to the conference. Unfortunately, just having the game’s creative director on-hand wasn’t enough to really promote the project to new fans. Greene was a consummate professional, but didn’t reveal anything about his game beyond it’s bare mechanics. Noticeably absent was any mention of how Mixer’s community focus would factor into gameplay.

Putting Player Feedback Into The Mix

The development team has relied heavily on feedback from their community to make the game what it is today. But none of that comes through in the lackluster trailer. Instead it looked like a pretty generic shooter, that didn’t demonstrate the game’s battle royale aspects all that well. Playerunknown’s Battleground has over 3M PC players to date, but the presentation didn’t give new fans much to get excited about with the upcoming Xbox One launch. Hell, they didn’t even tease the players-as-zombies game mode they are planning, in response to fan demands.

Playerunknown’s Battleground will release on Xbox One later this year. It’s part of  Xbox’s “Preview Program,” their version of early access. An update to accommodate Xbox One X enhancements will also ship with the game’s final version. Considering how few big titles Microsoft brought to the show, you’d have thought they would jump at the chance to capitalize more on snagging a title which has done so well on PC.

Joanna Mueller
Joanna Mueller is a lifelong gamer who used to insist on having the Super Mario Bros manual read to her as a bedtime story. Now she's reading Minecraft books to her own kiddo while finally making use of her degree to write about games.
Joanna Mueller

@ZodiacEclipse

Writer, wannabe author, creator of things, and more than a bit nerdy. Let's be socially awkward together! Games Writer at; Cliqist, New Normative
@mrkravin Maybe? It was the least awful thing on Netflix at the time. - 1 day ago
Joanna Mueller
joanna.mueller@newnormative.com

https://joannamueller.contently.com/
  • andrewsqual

    “Phil Spencer explained that a new genre of games was emerging. Games “designed for both the player and the community.”

    Haha yeah Phil, we saw the PS4 reveal in February 2013. Sony made a big deal out of the Share feature and its Twitch and Ustream support was available on the console at launch even after you delayed Xbox’s for 5 months.

    • As an Xbox fanboy even I can’t argue with that, haha

    • Dan Friedman

      Streaming was not the announced feature. Interactive streaming was. Where viewers can interact or change the streamer’s game.

  • Dan Friedman

    Why do you keep saying “Platerunknown’s”? Not once is it spelled correctly.

    • If it’s wrong every time, is it really wrong?

      My fault. Damn I suck. I appreciate the irony though! 🙂