Loreful sent out a sad update regarding their upcoming Sime-Gen universe RPG, Ambrov X; stating that they were cancelling their Kickstarter campaign. Originally scheduled to run until October 5th, the team only managed to earn $68,737 from backers against a goal of $500,000.
Here’s a snippet from their update earlier today :
It has been a long week and even longer weekend. The Loreful Team has spent the time since our last update brainstorming and debating on our campaign. We have collectively come to the conclusion that our best course of action is to cancel the campaign and regroup. Our daily quota to reach our goal is simply out of our reach.
The good news is that it’s not the end of the road for this promising project. According to the update, the team has received some feelers from a number of interested publishers. Let’s hope it works out for them.
In a somewhat sad, and perhaps upsetting, side note the Loreful team let it be known that they didn’t actually plan on the Kickstarter being successful.
We never planned on our Kickstarter being successful. Kickstarter is an unknown and was never part of our funding strategy. We thought we would take a shot. We took our shot and it didn’t pan out for us.
Hard to succeed at something you don’t take seriously.
