Have you checked out Fig yet?  It’s the new video-game-only boutique crowdfunding platform with a number of heavyweights attached to it, including Tim Schafer and Brian Fargo.  Fig is unique because there’s only one or two campaigns run at a time, each campaign requires approval prior to launch, and accredited investors can earn a return on their investment when backing a campaign.  Check out our previous coverage on it for more.

As time goes on we’ve been learning more about Fig and how it’s run, but this morning I learned something that I hate.  Check it out.

figemail1Bear in mind, I haven’t backed Fig’s current project, Outer Wilds, but I did select a pledge tier/bundle a few days ago to see what it was all about.  I never entered any credit card info.

I love the idea of bugging anyone that’s checked out a campaign to hurry up and pledge because it acts as a reminder.  I mostly hate it though.  I don’t need people harassing me to give them money.  I worry what sort of emails existing backers might be getting (“Hey cheapskate!  Pledge more!”).  It also annoys me that the Fig website doesn’t have a way to turn it off.


To be fair, the email policy is explained in their Terms of Use, so it’s not technically junk mail, and I don’t even mind Fig emailing me every now and then with new developments.  I’d love it in fact, but I don’t want to be guilt-tripped to back a campaign.  I really don’t want to have to hit unsubscribe in the email just so I don’t get hit up for money.

I plan on giving you money Fig, but not if you keep asking me for it.

Update 8/27/15 : I got an email from Fig today.  They said that they’re taking me off the abandoned shopping cart list so I won’t get those emails and, more importantly, that they’re going to add functionality to the site that allows for additional controls over the emails users get.


Greg Micek

Greg Micek

Editor at Cliqist
Greg Micek has been writing on and off about games since the late nineties, always with a focus on indie games. He started DIYGames.com in 2000, which was one of the earliest gaming sites to focus exclusively on indie games.
Greg Micek


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