Have you checked out Fig yet? It’s the new video-game-only boutique crowdfunding platform with a number of heavyweights attached to it, including Tim Schafer and Brian Fargo. Fig is unique because there’s only one or two campaigns run at a time, each campaign requires approval prior to launch, and accredited investors can earn a return on their investment when backing a campaign. Check out our previous coverage on it for more.
As time goes on we’ve been learning more about Fig and how it’s run, but this morning I learned something that I hate. Check it out.
Bear in mind, I haven’t backed Fig’s current project, Outer Wilds, but I did select a pledge tier/bundle a few days ago to see what it was all about. I never entered any credit card info.
I love the idea of bugging anyone that’s checked out a campaign to hurry up and pledge because it acts as a reminder. I mostly hate it though. I don’t need people harassing me to give them money. I worry what sort of emails existing backers might be getting (“Hey cheapskate! Pledge more!”). It also annoys me that the Fig website doesn’t have a way to turn it off.
To be fair, the email policy is explained in their Terms of Use, so it’s not technically junk mail, and I don’t even mind Fig emailing me every now and then with new developments. I’d love it in fact, but I don’t want to be guilt-tripped to back a campaign. I really don’t want to have to hit unsubscribe in the email just so I don’t get hit up for money.
I plan on giving you money Fig, but not if you keep asking me for it.
Update 8/27/15 : I got an email from Fig today. They said that they’re taking me off the abandoned shopping cart list so I won’t get those emails and, more importantly, that they’re going to add functionality to the site that allows for additional controls over the emails users get.
Greg Micek
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