I previously wrote about Acro Storm’s Kickstarter campaign and its heavy reliance on text. Blue Comet Games has since updated their trailer to be more informative. However, their method of delivery is somewhat unorthodox and I completely appreciate it. They chose to utilize authenticity through intentional decisions that give the trailer a personal feel.
[iframe width=”480″ height=”270″ src=”https://www.kickstarter.com/projects/868259089/acro-storm-character-based-futuristic-racing-game/widget/video.html” frameborder=”0″ scrolling=”no”][/iframe]The first couple of minutes of the trailer are identical to the old one. Great music, edited gameplay, and buzzwords scattered throughout. After that is when the new content shows up. We see uncut gameplay footage mixed with concept art and the voice of a developer explaining more about the game. This sounds pretty typical until I mention that the voice track appears to be unscripted. This is the most charming aspect of the trailer and something I wish to see more of. Crowdfunding campaigns, Kickstarter ones especially, are quickly getting swept up in AAA fever and I’ve grown quite weary of it all. I miss the days of quaint campaigns that didn’t have expensive advertising budgets and flashy trailers. Acro Storm’s trailer reminds me of how far crowdfunding has come but also how much it has been influenced by AAA studios, especially since they are using Kickstarter now too.
So go out and back Acro Storm if you can. They are doing a fantastic job bringing back a well missed genre from the 90’s and have an unique campaign to fund it.
